A few words from our lovely clients

“I’ve dealt with a lot of accountants in my time and I can tell you, they are NOT all the same”

“As the company grows and we’re all pulled in multiple directions looking after client needs, keeping a strategic financial overview of the business is increasingly challenging. We can’t justify a full time Financial Director at this stage but we do need the insights and skills of a seasoned financial whizz to help us stay on the straight and narrow. So the “Virtual FD” role that Laura fulfils is a godsend. We get monthly reviews of our financial and tax position and guidance on planning for the future – automatically, without having to worry.

I’ve dealt with a lot of accountants in my time and I can tell you, they are NOT all the same.”

DeNové LLP, London

“My accounts are in good hands”

“The nature of my work means that I can have a large number of clients at any one time. There’s lot of paperwork and detail to sort out and at the end of the day’s driving instruction the last thing I want to do is sit down and start messing about with figures.

I hand it all over to Sally, and know that my accounts are in good hands.”

Antony Gant
Driving Instructor, Hampshire

“A truly valuable key asset for our business”

Two years ago our long serving accountant was compelled to retire through ill health leaving what, at that time, appeared an irreplaceable void in our day to day operations.

A decision was taken to outsource this key work for a trial period with the contract awarded to Applewood LLP who came highly recommended and were locally based for our East Anglian operations.

Since that time the initial financial services have expanded fourfold with Laura playing a key role in all aspects of our accounting and forward business planning with further assistance via her network of likeminded independent financial advisors who have assisted the Directors in investment and pension planning.

A truly valuable key asset for our business who we are most fortunate to have locally based.

Garrison Associates

We needed to get up and running quickly but we didn’t have enough time or experience in the financial aspects of running a business. Sally was a breath of fresh air. She works with us as our ‘virtual FD” – she’s always on hand for advice, support and guidance. Whatever we need from book keeping, to accounting, taxation to budgeting and cash flow management we can rely on Sally’s support. She’s a valuable asset and is helping us to move forward and grow the business for the future.

Craggy Island Ltd

Handing over my accounts to a real professional was a weight off my mind. Now I can get on with building up my business, knowing that I don’t have any of those nagging worries that I might have forgotten something important. It’s great – we are a team and it works really well…

Jane Mancini, Wag Design Ltd

Applewood provides professional support in all areas of accounting, tax and business planning.

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